Spotlight Interview with Emma Adams talking about painting flowers by imagination and creating little bits of magic!

Thank you for speaking to us about your art journey. Where did it all begin for you?
I loved art at school. From about the age of 12, I was creating paintings for family and friends. I painted still life for a long time, such as fruit and flowers, but they always had to look exactly like the actual item I was painting. Then about 3 years ago I decided to paint more freely and I have not looked back. I love it! Painting fanciful floral landscapes gives me so much more freedom to be creative.

From who or from where do you draw inspiration for your work?
Since school I was passionate about the Impressionist era and slightly later. This movement is a style which captures an image as if someone had seen it for just a moment, with lots of colours and mainly outdoor scenes. Artists I love include Pissaro, Alfred Sisley, Claude Monet, Pierre Auguste Renoir, Edgar Degas, Cézanne and Van Gogh. Other different styles I enjoy are found in works by Edouard Manet, Paul Signac, Georges Seurat, Henri Matisse, and I find Salvador Dalí interesting! But my creative inspiration for the fanciful floral work comes from the world around me – such as the colours, tones and shapes of the sky, plants, flowers, leaves, my garden and the South Downs.

Do you like to experiment with what you use to create art and how would you describe your artistic style?
My art over the last 3 years always starts the same – with the sky, often dry brushing this. I can then decide to make the painting a bright sunny day, twilight, a blue hour or night time scene, for example. Next comes some paint pouring, which will form the main tall florals, and after that it is much more free. That said, I do draw, sketch and colour plan each painting, but the actual florals are free flowing. The larger paintings take around a month to complete, but I do work on 2 or 3 at the same time. I use many layers of paint, so when waiting for it to dry, I work on another canvas! The shimmer and shine is often added last to my fanciful style!

Why are your designs so different to other artists within the industry?
Many artists paint flowers, but they often look like a rose, daffodil, lily etc. Whereas my work is different. My flowers are imaginary, made up. People often comment, when viewing my work, that they can see certain flowers, but in reality my painting just reminds them of a particular plant, petal, bud or flower. People can then relate to my work in their own way, with their own memories.
Also, my paintings have a little magic! With the added shimmer and shine, part of the painting reflects in the light. Be it sunlight or room lights. When you move or walk around my work to view it, you can see the difference in the colours.

How do you stay relevant and current in a world full of creatives?
I am a little closed in my own world of painting, because I love what I can create, and I am happy with it. It places me in a very happy, relaxed and calm place. I do follow some artists and I do visit galleries and exhibitions as I love to see other works, but I do not worry or spend any time trying to stay relevant or current in the art world.

How has social media impacted on you as judging by your online presence you seem to embrace this?
I personally am not a fan of social media. I feel it more a necessity than something I enjoy or embrace. Yes, it is wonderful to share pieces of art, give and receive positive feedback. It is also very useful, when needing advice or knowing when new art events are coming up etc. But I keep my social media work based, nothing personal like where I went for dinner last week, or how my dog is!

How has your brand grown to where it is now? What has contributed to your success?
I have grown by painting in a way that makes people stop and look at my work. I think this is because people cannot instantly identify the flowers, so they look again (and still can’t!). The words I usually hear to describe my work are – happy, joyful, bright, colourful, eye catching, relaxing. They make people smile and feel happy. When people see the light reflecting on the piece, as they are moving around, their faces change to one of surprise – in a nice way of course! Attending art fairs, summer fete events and holding exhibitions in local galleries has also helped my style grow. I am next showing at the Oxmarket Galley in Chichester this August and looking forward to that one!

Have you worked with any galleries or brands or completed any important commissions you can share with us?
I work mainly with local galleries in East and West Sussex. Commission wise, I do a few when people have a certain colour scheme in a room that they would like my art to be in.

Which projects are you really excited about for 2021 and are there any future plans you can share with us?
I am looking forward to the New Artist Fair this October in London with you!

See a selection of work from Emma Adams HERE

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